Consumer Press : Who’s who in travel journalism is a bit of a revolving door, so we’re always updating our press databases, attending media events or heading out to meet one to one with travel editors. We are in daily touch with all the key editors, writers and freelance contributors for the national travel pages, dedicated travel publications and glossy magazines, plus any bloggers with influence and websites with reach. We provide news, ideas, topical stories, offers and images speedily and efficiently. We organise the most complicated trips for some of the most important writers and always get praise for our efforts – and excellent coverage for our clients.
Online media : Increasingly important, both for SEO and reaching a growing and relevant audience, we work with influential bloggers, websites of the national newspapers, high-value lifestyle sites and dedicated travel sites to provide content, video and imagery that extends the reach of clients nationally and globally.
Travel Trade Press : For those clients who sell through travel agents, we work closely with the primary travel trade titles, such as TTG, Travel Weekly, Travel Bulletin and Selling Travel as well as online platforms. We monitor upcoming features, provide picture stories and feed news to create awareness throughout the year. We will also work closely with editorial and commercial teams from the trade media to support integrated marketing campaigns for our clients.
Integrated campaigns – It’s hardly ever enough to just put all your eggs in one basket with a focus on one type of activity or media. These days, we need to use whatever’s needed to get a client’s name out into all arenas. That could mean any combination of social media, event management, story placement, press trip organisation, crisis management.